SiteIQ: The Paving Estimating Software That Closes Jobs Faster

SiteIQ is Intellimark's proprietary measure-estimate-close platform built specifically for paving contractors. It replaces the tape measure, the spreadsheet, and the back-of-napkin proposal with a single iPad app that does all three in minutes. Here's what it does and why it matters.

Measure: Satellite + On-Site

SiteIQ uses high-resolution satellite imagery to let you measure any lot or driveway without setting foot on the property. Draw the area, mark sections, note conditions — and get square footage accurate to within 2–3% of tape. On-site, you can refine measurements, add photos, and annotate damage areas directly on the map.

Estimate: Instant Proposals

Once you've measured, SiteIQ generates a professional proposal in minutes — not hours. Your pricing formulas, material costs, and margin targets are built in. Adjust scope, add line items, apply seasonal pricing — and produce a branded PDF proposal that looks like it came from a company doing $10M, not a guy with a calculator app.

Close: On the Lot, Same Day

The speed advantage is the closing advantage. When you can walk a lot, measure it, and hand the property manager a professional proposal before you leave — you close faster than the competitor who says "I'll get back to you in a few days." Same-day proposals close at 2–3× the rate of next-week proposals.

Built for the Field

SiteIQ runs on iPad because that's what you carry on the truck. It works offline (syncs when you're back in range), handles sun glare with a high-contrast mode, and is designed for one-thumb operation in work gloves. It's not a desktop app someone ported to mobile — it was built mobile-first for contractors in the field.

Included with Every Intellimark Service

SiteIQ is included at no extra charge with any Intellimark marketing service. It's part of the system because the faster you can turn a lead into a proposal, the higher your close rate — and the better your marketing ROI. The leads come in through Meta, Google, Cold Email, or SEO. SiteIQ turns them into signed jobs.