How Intellimark Works — The Full Breakdown for Paving Contractors

The three-week launch sequence

Intellimark runs on a structured onboarding process designed to get campaigns live fast. Here's exactly what happens:

1. Week 0 — Market walk: A 30-minute call where Intellimark walks your service area on Google Earth, looks at what your competitors are running, and identifies which service will move the most revenue in the next 90 days.
2. Weeks 1–3 — Build and launch: Accounts, tracking, creative, landing pages, and list building. One onboarding call, then they do the work. Most services are live by end of week 2.
3. Week 3+ — Operate and report: Weekly dashboard. Monthly strategy call. Quarterly market review. They optimize in the background; you show up to close the jobs.

What each service looks like in practice

Meta Ads

Intellimark draws a radius around your service area and runs proven paving creative — video ads, lead form ads, and retargeting — in front of homeowners inside it. They use a library of creative that's been tested across multiple paving markets, so you're not paying for a learning phase. First qualified lead typically hits within 72 hours of launch.

They handle everything: ad account setup, pixel installation, creative production, audience targeting, landing page builds, and weekly optimization. You get a weekly report showing cost per lead, lead quality, and spend.

Cold Email

Commercial paving work — parking lots, HOA communities, property management companies — comes from outbound, not inbound. Intellimark builds verified lists of property managers, facility directors, and commercial real estate contacts in your service area, then runs automated multi-step email sequences on your behalf.

The goal is booked calls, not blasts. They write the copy, manage the sending infrastructure, handle replies, and book meetings directly to your calendar.

SEO Websites

A paving-specific website built to rank on Google for the searches that matter: "asphalt paving [city]," "driveway paving near me," "sealcoating [city]," and 30–50 variations across your service area. The site includes service-area pages, Google Business Profile optimization, schema markup, and a review acquisition system.

Most paving websites are built by web designers, not SEOs. Intellimark builds them by SEOs who understand paving — the result is a site that looks good and actually drives organic traffic.

SiteIQ

SiteIQ is Intellimark's in-house estimating and proposal platform. You open the app, drop a pin on the lot, and it measures the area from satellite. You price it against your rate card, add line items, and send a branded multi-page proposal with an embedded signature block — all without leaving the tool.

It's included with any Intellimark service package, and available standalone at pave-iq.com.

What to expect in the first 90 days

The first 90 days with Intellimark typically look like this:

• Days 1–21: Onboarding, account setup, creative production, and launch. You'll have one kickoff call and then minimal involvement while they build.
• Days 22–45: First leads coming in. Expect some variance in quality early — the algorithm is learning your market. Intellimark optimizes weekly.
• Days 46–90: Lead quality stabilizes. Cost per lead drops as the campaigns find their rhythm. SEO starts to show early ranking movement. Cold email pipeline starts converting to booked calls.

Intellimark's stated benchmark: if results aren't moving the right direction in 90 days, they'll fire themselves. That's a meaningful commitment for an agency to make.

What you need to bring

Intellimark is a done-for-you service, but it's not zero-effort on your end. Here's what they need from you:

• One point of contact from your team, available 2–3 hours per week
• Access to your existing ad accounts, or willingness to create new ones
• Your rate card and service pricing for SiteIQ setup
• Your service area and any geographic constraints
• Photos or video of your crew and work (they'll use it for ad creative)

You don't need to know anything about marketing. You don't need to manage campaigns. You need to show up for the weekly dashboard review and close the leads that come in.

How the services work together

Each service pays for itself independently, but they're designed as a system:

• Meta Ads fills residential pipeline from the top of funnel
• Cold Email fills commercial pipeline from a different direction
• SEO builds the compounding moat so you stop paying per lead forever
• SiteIQ takes whatever leads come in and moves them to a signed proposal without leaving the app

Most clients start with one service and add a second within 60 days once they see the first one working.