About

We picked one trade
and went deep.

Most marketing agencies serve whoever signs the contract. The work shows it. We work only with paving contractors — asphalt, sealcoating, striping, crack repair — because we believe the only way to beat horizontal agencies is to know something they don't.

Zach, Co-founder of Intellimark
Why we built it

Paving is getting eaten alive by agencies who don't know the trade.

We watched it happen across dozens of markets. Paving contractors paying a generalist agency four figures a month to run ads that say "call us for a quote" over a stock photo of an empty parking lot. Cost per lead north of a hundred bucks. Close rate terrible. Agency charging a percentage of spend so they're motivated to spend, not close.

Meanwhile, the contractors who were winning had one thing in common: somebody on their team — or an agency operator who actually understood their trade — running the marketing. We decided to be that operator, at scale.

Intellimark is built for paving only. One paver per market. Straight talk, real numbers, and the knowledge that sealcoating in July is not the same play as hot-mix in September.

How we work

Four operating principles.

01 · FOCUS

One trade. One operator per market.

We don't work with your competitors. When we sign you, your service area is closed. Conflict of interest is disqualifying.

02 · SKIN IN

Flat fees, not % of spend.

We charge flat monthly. Scale your spend, we don't make more. Pause your spend, we're still working. Our incentives match yours.

03 · OWNERSHIP

You own everything.

Ad accounts, websites, domains, creative — yours. If you fire us, everything comes with you. No hostage situations.

04 · HONESTY

Straight talk, real numbers.

If we're not hitting the numbers we promised, we'll tell you before you notice. Month-to-month after 90 days. Fire us the day it stops working.

Team

Small on purpose.

Direct access to the people doing the work. No account-manager chain of telephone, no outsourced media buyers. If you hire us, you talk to us.

Zach, Co-founder
Zach
CO-FOUNDER
Ranier, Co-founder
Ranier
CO-FOUNDER
Frequently asked

Questions we get.

Why paving, and not a bigger vertical?+
Because paving is underserved by marketing. HVAC, roofing, plumbing — packed with agencies. Paving contractors are running the same strategies that worked in 2015, getting eaten alive by guys with better ads and better websites. We saw the gap and planted a flag.
How long have you been doing this?+
Intellimark as a paving-focused agency started in 2024. The team has been running performance marketing for home services and trades for 6+ years before that.
Where are you based?+
Troy, Michigan — 888 W Big Beaver Rd, Troy, MI 48084 — operating nationwide. We do not need to be local to your market — we just need to know it, and we map every client's market on day one.
How big is the team?+
Small on purpose. Direct access to the people doing the work — no account-manager chain of telephone, no outsourced media buyers. If you hire us, you talk to us.
Ready when you are

You run the crew.
We run the leads.

30-minute call. We'll walk your market, show you what's working, and tell you straight if we're a fit.

Book a call →