01 · Meta Ads · Residential

Homeowner demand. On demand.

Creative, landing pages, and call tracking built for high-ticket residential paving — full driveway replacements, large overlays, and premium installs. Ready to pour spend into a market the day the frost breaks.

Book a call → What's included

Live in

48 hrs

from kickoff to ads running

First lead

72 hrs

most accounts, post-launch

Fee structure

Flat

not % of spend — you scale free

Market

Exclusive

one paver per service area

How it runs

Target a region. Launch the ad. Book the work.

We draw a radius around your service area and put proven paving creative in front of every homeowner inside it — hundreds of thousands of households, refreshed weekly. First qualified lead typically hits your inbox inside 72 hours of launch.

META AD · DRIVEWAY PAVING

What's included

Everything, done for you.

You own the ad account. You own the creative. You own the landing pages. We run them.

Paving creative library

Ad templates proven across millions in paving spend. Drone shots, before/after, crew footage. You don't film a thing unless you want to.

High-converting landing pages

Mobile-first, phone-tap primary, photo-led. Built to turn cold clicks into booked calls in under 20 seconds.

Call-tracked qualification

Every lead logged, scored, and routed. You see cost per lead, cost per job, and average ticket — not just vanity clicks.

Hyperlocal targeting

Radius targeting by ZIP, by neighborhood, by property value. We know where the high-ticket driveway replacements and large overlay jobs are.

Weekly spend pacing

If your crew's slammed, we throttle. If you're soft, we lean in. Pacing matches your real capacity — not a flat monthly number.

Transparent reporting

One dashboard. Live metrics. Weekly recap email. Monthly strategy call. No PDFs no one reads.

How it works

Live in 48 hours. First leads in 72.

Day 0

Kickoff + market walk

One 60-minute call. We map your service area, confirm offer, pick creative angles, set budget and pacing.

Day 1

Build

Ad account audit, landing pages live, pixels firing, call tracking installed, creative queued. You approve before anything goes live.

Day 2

Launch

Ads live. Most clients see their first qualified lead within 72 hours of launch — often same-day.

Ongoing

Optimize & scale

Kill losers, scale winners, rotate new creative monthly. Report weekly. Scale spend as crew capacity allows.

Vs. what most pavers do

The math changes when someone knows the trade.

Time to first lead

3–6 weeks (learning phase)

72 hours from launch

Industry knowledge

Generic "home services" playbook

Paving-only — every client

Creative

Stock photos, generic copy

Proven paving templates

Landing page

Homepage link (2% conversion)

Built to convert (12–18%)

Lead tracking

Form fills only

Calls, forms, texts, attribution

Fee structure

% of spend (penalized for scaling)

Flat monthly

Market exclusivity

Runs your competitors too

One paver per market

One dashboard · every channel

Every lead, every channel, one place to actually do something about it.

Meta, Google, SEO, cold email — we pipe every conversion into a single dashboard you can carry in your pocket. See what's working, see the lead the second it lands, and reply / call / book the walk without ever leaving the screen.

Every channel in one feed

Meta, Google, SEO, and cold-email leads all flow into the same inbox — tagged with where they came from. No more five-tab dance to figure out what's working today.
Action lives one tap away

Call, text, book the walk, send the bid — every action is built into the lead view. Activity history lives below it so nothing falls through.
Built for the field, not the office

Same dashboard on the truck, on the lot, on the couch. The phone is the primary view, not an afterthought.

INCLUDED WITH EVERY SERVICE — NO EXTRA CHARGE

Past the lead · closed-loop tracking

Anyone can send you leads. We track what they turn into.

Most agencies never find out what happens after the hand-off — they report cost per lead and call it performance. We install the tracking that follows every lead through the walk, the bid, and the signed contract, so the system optimizes for jobs, not clicks.

Cost per lead

$42

A name and a phone number. Cheap to generate, easy to brag about — worth nothing until it walks a lot.

WHERE MOST AGENCIES STOP

Cost per estimate

$96

Leads that turned into a real walk and a real bid. The first number that means anything.

Cost per job

$310

Bids that signed. This is the number that decides your ad budget — not clicks, not calls.

THE NUMBER THAT MATTERS

Return per job

22×

$6,840 average ticket against $310 to win it. That's the math we report — and the math we manage to.

Fed back into the system

Every outcome — estimated, signed, lost — flows back into targeting. The zip codes, ads, and keywords that produce signed paving work get more budget. The ones that only produce "leads" get cut.

Frequently asked

Questions we get.

How is this different from the Facebook ads I ran myself?+

Residential homeowner targeting is a science — driveway seal jobs, small patch work, small asphalt overlays. We have creative templates that have spent seven figures across paving accounts, proven landing pages, and call-tracked lead qualification. You are not paying us to learn; you are paying us to deploy what we already know works.

How fast do leads actually start coming in?+

72 hours from launch to first qualified lead is our benchmark. Full pacing and optimization dial in over the first 2–3 weeks.

What if I can't handle the call volume?+

We dial back spend together. Leads that sit past 24 hours close at half the rate, so pacing to your crew capacity is part of the service, not an afterthought.

Do I need to film video content?+

No, but it helps. We have a creative library of paving ad templates — drone footage, before/after, crew shots — that work without you filming anything. If you want to film, we will direct the shoot remotely.

How do you track ROI?+

Every call, form fill, and text is logged in a dashboard you can see anytime. We mark jobs won, jobs lost, and average ticket. You see your cost per job, not just cost per lead.

Can you target commercial property managers with Meta?+

Meta is wrong for commercial — wrong audience, wrong intent. That is what Cold Email is for. Running both together is the play.